Social media measurer Sysomos reports that 72.5% of Twitter users joined in the first five months of 2009. Duh. They also found that 75% of all Twitter activity comes from only 5% of users (most of them bitching about Kanye West).
I’ve been following the media’s adoration of Twitter with interest and amusement. I signed up for my personal Twitter feed over a year ago and have yet to update it, which doesn’t keep people from visiting it as I get at least 2 or 3 emails a week announcing new followers. I haven’t visited a site in the last month that doesn’t scream “follow us on Twitter!” prominently, as if I have nothing better to do than check 1,000 inane comments every hour. I just imagine the marketing staffs at all of these companies having frantic brainstorming sessions on what they can Twitter that people will actually read (not much) and the poor junior marketing interns and coordinators that get tasked with keeping the feed up to date.
There are some interesting uses of Twitter. Jobshouts. The campaign for the Dan Brown’s The Lost Symbol. But we’ll have to wait for all of the hype to die down to see if Twitter will really become a unique, new marketing tool or just an outlet for celebrity egoizing.
In the meantime, of course, you can follow me on Twitter.